How to Find a Competitor’s Patents or Patent Applications – Part 2

Each patent application generally must name the inventor(s) of the subject matter of the patent application. Therefore, one way to find your competitor’s patents or patent applications is to know the inventor name(s) on the patent or patent application.

But, unlike inventors, patent owners do not necessarily have to be identified on or in a patent application. So searching for patents or patent applications by inventor name may give you a better chance of finding relevant results than does searching for a patent owner or assignee.

The challenge is to identify the name or names of the possible inventor(s) at a competitor, assuming that the competitor is a business entity, such as a corporation or LLC. Below are a few places to look.

Secretary of State Corporate Records

It is possible that the inventor is the owner or officer of the company, particularly if the company is small or medium sized. To discover the officers of a company, you can look at the corporate filing with the secretary of state (or equivalent) in the state where the company is incorporated. Corporate officers or members/managers of an LLC may be named in the articles of incorporation or formation or in annual reports filed by the corporation or LLC. Many times, these documents may be downloaded from the secretary of state website for free or for a small fee.

Trademark Filings at the USPTO

If the company has filed to register a trademark with the United States Patent and Trademark Office (USPTO), it is possible that an officer has signed documents filed in connection with that application. Therefore, you can search the USPTO for your competitor’s trademark applications or registrations. Then you can look at the file history of those applications/registrations to see who signed the relevant filed documents. Sometimes this doesn’t work because an attorney can sign the required documents on behalf of the applicant. So it could be that no officers are identified in the file history of a trademark application.

Websites

You can check the competitor’s website to see if it identifies persons that could be inventors.

These are some ways to identify possible inventors. For more ways to find competitor patents read my prior post on this topic: How do I find my competitor’s patents or patent applications?

Convinced by Patent Pending or Will They Search Before Licensing Your Invention?

When you approach a potential purchaser or licensee of your invention, the potential purchaser or licensee might do their own research to determine whether they think you are likely to obtain a patent. They can do that in the same way that you can do it, by performing a novelty search on your invention.

Consider again the case of Penalty Kick Management v. Coca-Cola Company, 318 F.3d 1284 (11th Cir. 2003), which I discussed yesterday. Penalty Kick Management (PKM) wanted to license its Magic Windows invention to Coca-Cola. And Coca-Cola was interested to the point of proposing to pay PKM $1 million plus a per label royalty for an exclusive global license. Not bad.

The Magic Windows invention consisted of “a scrambled message on the inside of a beverage container label which could be decoded and read only after the beverage container was emptied. The message would be read through a colored filter printed on a label on the opposite side of the container, directly across from the coded message.”

USPatent_5953170

But before signing the global license, Coca-Cola did a patent search on PKM’s patent applications directed to the Magic Windows invention, “to determine, inter alia, whether PKM could actually provide Coca-Cola with exclusivity over the concept embodied in Magic Windows.”

In the search, Coca-Cola found a copy of international patent application WO9309525 (“Virtual Image patent application”) filed before PKM’s patent applications. The Visual Image patent application “revealed that the two main concepts of Magic Windows – using a colored filter to decode a disguised message and placing the filter on the side of a bottle label opposite the coded message, already existed in prior art.”

Based on the Visual Image patent application, Coca-Cola concluded that the Magic Windows concept was in the public domain. It further concluded that PKM could not provide the patent exclusivity Coca-Cola was seeking. It cut off negotiations on a license with PKM.

PKM ultimately obtained US Patent 5953170, “covering some, but not all, aspects of Magic Windows.” Apparently, the narrowed scope of this patent did not interest Coca-Cola.

Not every case will turn out like it did for PKM. Sometimes a companies will be interested in an invention regardless of its patent prospects. Sometimes a company will accept a license where there is a higher royalty rate if a patent is granted an a lower royalty rate if it is not. Further, not every company will conduct an intellectual property review.

Nevertheless, patent pending alone may not convince a diligent licensee who determines that you cannot get the protection they are looking for. That is to say, the value of patent pending may be proportional to the actual novelty of your invention, at least for licensees that do their homework.

Why They Won’t Sign Your Nondisclosure Agreement

You want to pitch your invention to a company. Sure, its possible they won’t sign your Nondisclosure Agreement (NDA) because they want to steal your invention. But, how could they want to steal your invention if they know little or nothing about it?

Even if they know a little about the general subject area and are interested in learning more, there may be a less nefarious reason they won’t sign the NDA. And that reason arises from the old saying “the left hand doesn’t know what the right hand is doing.”

If you approach a larger company, the person or department you are talking to might not know what another person or department in the company is doing or has done in a particular technology space.

The left-hand-right-hand-saying above is generally a criticism (except in the biblical sense), but its not necessarily that the corporation is disorganized. It may simply be that the corporation does not want to deal with the administrative hassle of surveying the whole company every time an invention is submitted to determine whether someone or some part within the company is already working on this invention or has in the past.

Some companies will require that you have a patent application filed or a patent issued before they will talk to you. Why should the company take on the surveying hassle, particularly when they don’t even know enough about your idea to know whether they will like it? Some won’t and its not necessarily because they want to steal your idea. It is because they want to protect themselves from you accusing them of stealing the invention when they actually had it before they talked to you or received it independent of you.

Consider the case of Penalty Kick Management v. Coca-Cola Company, 318 F.3d 1284 (11th Cir. 2003). Penalty Kick Management (PKM) developed a beverage label marketing and production process known as “Magic Windows.” Magic Windows consisted of “a scrambled message on the inside of a beverage container label which could be decoded and read only after the beverage container was emptied. The message would be read through a colored filter printed on a label on the opposite side of the container, directly across from the coded message.”

USPatent_5953170

PKM wanted to license Magic Windows to Coca-Cola. The parties entered into a Non-Disclosure Agreement and PKM disclosed Magic Windows to Coca-Cola. Coca-Cola proposed to pay PKM $1 million plus a per label royalty for an exclusive global license. But, Coca-Cola did not enter into a license with PKM because Coca-Cola undertook an intellectual property review (a patent search) of the Magic Windows invention and determined that the Magic Windows invention was in the public domain.

Coca-Cola subsequently used the label in an Argentinian marketing promotion. And PKM sued for breach of the NDA, among other things.

However, Coca-Cola was able to show that in the same month it was talking to PKM, it asked another company, BrightHouse, to create a promotion for the upcoming 1996 NFL season. There was no indication that Coca-Cola gave Brighthouse PKM’s information. One of the ideas that BrightHouse subsequently presented was a Magic-Windows-like concept. Therefore, Coca-Cola received the invention independently from Brighthouse. Later, it received a magic-windows-like concept from ITW, Coca-Cola’s regular label printer, without the use of any of PKM’s information.

The NDA excluded information that was (1) “is rightfully received from a third party” or (2) Coca-Cola could “establish was subsequently developed independently by [Coca-Cola or its subsidiaries or affiliates] independently of any disclosure” by PKM, or (3) in the public domain. The court concluded that all three of these exceptions applied so that the NDA did not cover PKM’s Magic Window invention.

One can see how PKM–from the outside in the beginning–might think that Coca-Cola stole PKM’s invention. And companies that refuse to sign an NDA might simply not want to deal with such claims.

The Case for Excluding Solely Oral Disclosures from Nondisclosure Agreement Coverage

“If the orally disclosed confidential information is important, then the disclosing party probably should confirm it in writing to protect itself from the hell of trying to prove a solely oral disclosure.”

Nondisclosure Agreements (NDAs) sometimes specify that the confidentiality obligations cover disclosures in any form, whether that be oral or written. On one level this make some sense. Why should it matter how I disclose it to you? If its confidential, you need to keep it secret.

However, practically, enforcing or defending an alleged breach of an NDA in connection with a solely oral disclosure can be difficult and expensive. Therefore, solely oral disclosures may be completely excluded from NDA coverage. However, it is more common to allow coverage of oral disclosures, but only if they are confirmed in writing to the receiving party within a certain amount of time after the oral disclosure. For example an NDA may provide:

“For an oral disclosure to be within the scope of the NDA, it must be designated confidential at the time of disclosure and followed by a written memorandum to the receiving party within twenty days of the oral disclosure clearly providing notice of what specific information was confidential.”

Why should coverage for oral disclosures be limited in this way?

Receiving Party’s Concerns

The receiving party should want the disclosing party to clearly explain what is confidential in writing. Memories are feeble. Can you remember exactly what was said in a meeting one year ago? Will everyone agree with your memory of what happened, particularly if there are financial incentives for the other party to remember something else?

The cost of defending disputes involving oral disclosures is likely to be high. Each person who was there when the oral disclosure occurred will likely have to be deposed and questioned about what happened. Such factual disputes will not be resolved quickly. Instead of all that, why not just create a written document which explains what was disclosed?

You might ask: Can’t we just rely on someone’s meeting notes? If they are not circulated to the other side close after the time of disclosure, the other side may question when they were created and whether they are accurate.

The requirement that the oral disclosures be documented and sent to the other side quickly, is likely to prompt early identification and, possibly, resolution of disagreements regarding what was disclosed. It allows the receiving party the opportunity to object that the written memorialization of the oral disclosure is inaccurate. Therefore, the receiving party should review such confirmatory memos closely to ensure they accurately reflect what was disclosed orally.

Allowing an NDA to cover solely oral disclosures increases the chance of disputes regarding what was disclosed. It also is likely to drive up the cost of defending a claim of NDA breach.

Disclosing Party’s Concerns

Doesn’t the disclosing party want to avoid providing limitations on what oral disclosures will be covered by an NDA? In theory, yes. But practically proving breach of an NDA based on an oral disclosure will probably be expensive and difficult.

If there were only two people in the room when the disclosure occurred, you and the other party. It will be your word against his or her. The classic he said vs. she said. And unless you are able to show some defect in the other party’s credibility related to the NDA, you will likely loose because you have the burden to show a breach.

If there were multiple people in the room and you get a lot of agreement from them on what happened, then you might have a better chance. However, you are still going to spend a lot of money in deposing and gathering evidence from each of them to prove your case.

Therefore, if the orally disclosed confidential information is important, then the disclosing party probably should confirm it in writing to protect itself from the hell of trying to prove a solely oral disclosure.

Couldn’t we keep solely oral disclosures covered by the NDA as a fall back and just plan to never rely on it? Yes, this might work if the other side will agree (i.e. they didn’t read this post) and you are only going to be the disclosing party and not the receiving party–that is, if the NDA is not a Mutual NDA.

Conclusion

Limiting solely oral disclosures from coverage by an NDA is generally beneficial to the receiving party. This is riskier for the disclosing party, but documenting confidential disclosures in writing is likely to help the disclosing party avoid disputes about what was disclosed and protect its confidential information.

Problems with Nondisclosure Agreements: Lack of Subject Matter Limits

Can you send me a form Nondislcosure Agreement (NDA)? Lawyers get this question often. But, ideally you don’t want a form NDA, you want one or more NDAs tailored to the situations where they will be used.

People often sign NDAs without thinking too much about them. But not all NDAs are the same. And there are situations where an NDA can come back to bite you in ways you might not expect. Let’s look at the subject matter scope of an NDA.

Many form NDAs will have very broad definitions of what is considered confidential information that should not be disclosed. You might see something like:

Confidential Information shall mean any data or information that is competitively sensitive material and not generally known to the public, including, but not limited to, information  relating to any of the following: product development, inventions, product plans, marketing strategies, documentation, reports, data, database, customer lists, customer relationships, customer profiles, business plans and results relating to past, present or future business activities.

This provision provides no limitation on the subject matter that is confidential. That is, it does not limit the confidentiality obligations to a particular technical field or product.

The lack of a subject matter limitation could be a problem if the other party to the NDA starts disclosing confidential information to you in a field that you have an interest in entering. If so, that party might effectively block you from entering a given field merely by disclosing confidential information directed to that field or product. This problem can be avoided by providing field or product subject matter limitations in the NDA.

Take, for example, the case of ConFold Pacific, Inc. v. Polaris Industries, 433 F.3d 952 (7th Cir. 2006). Polaris hired Confold to conduct a reverse logistics analysis of Polaris’ shipping needs to determine how best to deal with goods returned by customers. This was conducted under an agreement titled “Mutual Non-Disclosure Agreement–Logistics Consulting Version.”

After the agreement was signed Polaris requested proposals, from Confold and 8 other firms, for designs of returnable shipping containers to replace its disposable shipping containers. Polaris did not accept any of the proposals. But a few years later Polaris designed a returnable container and began having it manufactured by another firm.

ConFold sued Polaris for breach of the NDA alleging that Polaris’s returnable container was based on the container that ConFold submitted. But the court found that, among other things, (1) the NDA title suggested that the scope of the NDA was confined to reverse logistics analysis, and (2) that the limiting language of the NDA of “ConFold has information relating to its proprietary software systems, documentation, and related consulting services which it considers to be proprietary,” and “software systems, documentation, and related consulting services” referred to the reverse logistics analysis itself. The court concluded that the language of the NDA limited the confidential subject matter to the reverse logistics consulting. And, the returnable shipping container design was outside of that scope.

Further, evidence showed that ConFold had a form NDA “specific for design” but it did not ask Polaris to sign it.

If Polaris signed an NDA without any subject matter limits, it could have been on the hook to ConFold for the returnable shipping container design. This probably was not what Polaris intended when it hired ConFold for the reverse logistics consulting.

Providing subject matter limits in an NDA is an important step to prevent the NDA from covering subjects that you didn’t intended to cover and from blocking your future product development or business efforts.

Burstein on Determining Relevant Article of Manufacture for Design Patent Damages

The US Government proposed, and the Apple v. Samsung trial court adopted, a four factor test to determine the “article of manufacture” for calculating total profit damages for design patent infringement. But, Professor Sarah Burstein says the four factor approach “is built on a legally and logically flawed foundation and … [the] proposed test–like any other multi-factor, factual inquiry–will increase the cost and complexity of design patent litigation without being likely to produce more just or more predictable outcomes.”

Instead, Burstein proposes an alternative method of determining the relevant article in her paper titled, The “Article of Manufacture” Today. There she makes the case that courts should adopt a historical definition of “article of manufacture.” After reviewing the history of the term she concludes:

…for a design patent claiming a design for surface ornamentation, the relevant article should be deemed to be whatever article the design was printed, painted, cast, or otherwise placed on or worked into. For a design patent that claims a design for a configuration or a combination of both configuration and surface ornamentation, the relevant article should be deemed to be the article whose shape is dictated by the claimed design.

She explains an article of manufacture should be “interpreted to refer to a tangible item made by humans that has a unitary structure and is complete in itself for use or for sale….” She also asserts that, historically, machines and compositions of matter should excluded from “articles of manufacture.”

She further says that if courts feel “compelled to include machines in the category of ‘articles of manufacture,’ they should treat the exterior housings or shells of the machines as the relevant article because it is manufactured and could be sold separately.”

Burstein’s approach will be easier and cheaper to apply than the four factor test. And, Burstein argues the awards will “better reflect the designer’s actual contribution without providing too much of a windfall to the most design patentees.”

Four Factor Test for Determining the Article for Total Profit Damages in Apple v. Samsung

USD0618677_fig1In a 2016 decision in Samsung v. Apple, the Supreme Court determined that the relevant “article of manufacture” for calculating total profits damages for design patent infringement could be either (1) the product (e.g. the Samsung phone) sold to a customer or (2) a component of that product.

Previously, the “article of manufacture” for calculating total profits damages for design patent infringement was the entire product sold to a customer. The profits to the entire product are usually likely to be greater than profits to a component of the entire product.

The case was sent back to the trial court and a new trial was ordered on damages. In October 2017, the trial court ruled that a four factor test would be used to determine what is the article of manufacture for the purposes of damages under 35 USC 289. The four factors are:

  1. The scope of the design claimed in the plaintiff’s patent, including the drawing and written description;
  2. The relative prominence of the design within the product as a whole;
  3. Whether the design is conceptually distinct from the product as a whole; and
  4. The physical relationship between the patented design and the rest of the product, including whether the design pertains to a component that a user or seller can physically separate from the product as a whole, and whether the design is embodied in a component that is manufactured separately from the rest of the product, or if the component can be sold separately.

Under this test, it is possible that a jury could conclude that the article of manufacture is the entire Samsung phone and not just a component of it. If so, the result could be largely the same as before the Supreme Court decision.

Both Apple and Samsung at certain times in the case supported the four factor test. This means that each saw or sees a way to win under the test. If a jury determines the article is the whole infringing phone, Apple is a winner. If a jury determines the article is less than the whole phone, Samsung may succeed in reducing the damages awarded.

There are three design patents at issue: D593,087 is directed to primarily the front face of the iPhone and the beveled edge, D618,677 is primarily directed to the black “infinity pool” face of the iPhone, and D604,305 is directed to the home screen user interface. Representative figures from the each patent, respectively, is shown below.

USD0593087_Fig1USD0618677_fig1

USD0604305_Fig1

Even if Apple can’t show, with respect to each patent, that the “article” is the whole infringing phone, these three patents cover the home screen user interface and the exterior of the device, except for the back. These features are arguably a large part of the visual appeal of the device. But, these patents do not cover the side profile of the device, or as mentioned, the back. We will see how close Apple gets to the original damage award of $399 million, which was the entire profit Samsung made from its sale of the infringing smartphones.

Citation: Apple Inc. v. Samsung Electronics Co., no. 11-CV-01846, 2017 U.S. Dist. LEXIS 177199; 2017 WL 4776443 (N.D.Cal. Oct. 22, 2017).

Total Profit Damages on Entire Product or Component for Design Patent Infringement

USD0593087_Fig1In 2007, Apple released its first generation iPhone. After Apple released its iPhone, Samsung released as series of smartphones “that resembled the iPhone.” In 2011, Apples sued Samsung alleging various infringement claims, including that Samsung’s smartphones infringed Apple’s D593,087, D618,677, and D604,305 design patents. A jury awarded Apple $399 million in damages for design patent infringement, the entire profit Samsung made from its sale of the infringing smartphones.

Samsung appealed arguing “that the profits awarded should have been limited to the infringing ‘article of manufacture’–for example, the screen or case of the smartphone–’not the entire infringing product’–the smartphone.” The court of appeals rejected that argument reasoning that “’limit[ing] the dam- ages’ award was not required because the ‘innards of Samsung’s smartphones were not sold separately from their shells as distinct articles of manufacture to ordinary purchasers.'”

The applicable statute at 35 USC 289 provides that a design patent infringer “…shall be liable to the owner to the extent of his total profit, but not less than $250….”

But the Supreme Court reversed holding that in the case of a multi-component product, the relevant “article of manufacture” for calculating total profits damages could be either (1) the product sold to a customer or (2) a component of that product, whether sold separately or not.

The court did not provide a test for determining whether, in a given case, “article of manufacture” for calculating profits should be the product sold to a customer or a component of that product.

The profits to the entire product will be greater than profits to a component of the entire product. Therefore, this decision has the potential to reduce the profits damages available to design patent holders and therefore to reduce the value of design patents.

Case citation: Samsung Elecs. Co. v. Apple Inc., 137 S. Ct. 429 (2016).

Churchill on Active Rest and Deep Play as a Complement to Work

“the tired parts of the mind can be rested and strengthened, not merely by rest, but by using other parts.” -Winston Churchill.

RestDuring the First World War, Winston Churchill proposed a naval attack on the Dardanelles, a strait that provided a sea route to the Russian Empire. But the attack was repelled. Following the navel attack, an amphibious landing was launched on the Gallipoli peninsula of the Dardanelles with the aim of capturing the Ottoman capital of Constantinople. But after eight months of fighting and many casualties on both sides, the land campaign was abandoned.

Churchill was demoted after the Gallipoli campaign. He then resigned in November 1915 and left London for the Western front.

Alex Pang reports in his book Rest: Why You Get More Done When You Work Less, that Churchill took up painting after the Gallipoli Campaign as a form of rest. Churchill explained the appeal of painting in his book Painting as a Pastime. Churchill said “It is not enough merely to switch off the lights which play upon the main and ordinary field of interest.” Instead, “A new field of interest must be illuminated.” He continued “the tired parts of the mind can be rested and strengthened, not merely by rest, but by using other parts.”

Churchill further said:

The mind keeps busy just the same. If it has been weighing and measuring, it goes on weighing and measuring. If it has been worrying, it goes on worrying. It is only when new cells are called into activity, when new stars become the lords of the ascendant, that relief, repose, refreshment are afforded.

Churchill concludes “The cultivation of a hobby and new forms of interest is therefore a policy of first importance to a public man.”

Pang describes Churchill’s painting is a form of deep play. Deep play is a form of rest. Deep play is an activity that is rewarding on its own but takes on additional layers of meaning and personal significance.

Pang says an activity becomes deep play when it has at lest one of four features: (1) it is mentally absorbing, (2) it “offers players a new context in which to use some of the same skill that they use in their work,” (3) it “offers some of the same satisfaction as work, but it also offers different, clearer rewards thanks to differences in media or scale or pace,” and (4) it provides a living connection to the player’s past.

Pang says “this combination of absorption, use of skills in new context, similar satisfactions through different means, and personal connection makes deep play a powerful break from work…”

Pang’s describes that his book “is a book about work.” Which appears paradoxical. But, Pang argues “rest is not work’s adversary,” but instead “rest is work’s partner.” The book is an interesting tour of the various activities and practices that can help us get the most out of our opportunities for rest. Complement Pang’s book with Stuart Brown’s Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul.

Sharply Different Meanings of Marks Avoids Confusion

PrayThenSlayWhen considering whether two trademarks are similar for conflict purposes, the marks are considered in their entireties, including their appearance, sound, and commercial impression. Sometimes one of those attributes stands out to distinguish the marks even when similarities exist in the other attributes.

Manuel Tellez applied to register the mark SLAY OR PREY for apparel. The USPTO Examining Attorney refused registration based on a likelihood of confusion with Registration no. 5,066,234 for the mark PRAY THEN SLAY (and design) for t-shirts.

On appeal, the Board reversed the Examining Attorney’s refusal to register, finding the two marks had sharply different meanings.

The Board acknowledged that the appearance and sound of the marks were somewhat similar because (1) the marks shared the term “slay” and (2) “pray” and “prey” of the marks were phonetically equivalent and visually similar. Yet, the Board said that consumers would read and recognize “prey” and “pray” as sharply distinct words.

After reviewing dictionary definitions, the Board stated:

“…Applicant’s mark most likely gives the impression of presenting a choice to either kill or become a victim by falling prey to a predator. By contrast, we find that the registered mark most likely conveys a command to first confer with the divine through prayer, and next to impress others (the slang meaning of “slay” [which is “to impress strongly; overwhelm, especially by humor: Your jokes slay me.”]). The mark may suggest that prayer will lead to making a strong impression on others — i.e. if you pray, then you will slay. Alternatively, Registrant’s mark could be viewed as a call to faith-inspired violence — i.e. to pray and then slay, in the traditional sense of the word.”

Let’s hope that the registrant was intending the slang meaning of slay.

The sharply different meanings of the marks were enough for the Board to conclude there was no likelihood of confusion between the marks.

Case citation: In re Manuel E. Tellez, No. 87229195 (TTAB 2017).