Verge reports on the problems sellers encounter from false claims and sabotage efforts of other sellers on Amazon’s marketplace.
The Verge article is titled Prime and Punishment: Dirty Dealing in the $175 Billion Amazon Marketplace. It reports that one seller registered a trademark for his watch brand but not the name of his Amazon seller account. Another person then applied and received a trademark registration from the USPTO over the Amazon seller’s account name, registered it with Amazon, and then used the registration to convince Amazon to kick the legitimate seller off and take over his name on Amazon. The article describes it this way:
Over the following days, Harris came to realize that someone had been targeting him for almost a year, preparing an intricate trap. While he