It is not uncommon for trademark disputes to resolve with one party agreeing to stop using the mark that is in dispute. If the mark is the party’s name, then a name change is required.
Name changes are usually not easy. Consider the need to change items having the mark, including advertisements, signs, letterhead, business cards, brochures, packaging, marked products, and a website. Further, a name change may mean a loss of customer recognition of the brand and the need to educate customers on the new name.
As a result, it is no surprise that a party is usually not happy about being required to change its name. So too when a country is pressured to change its name.
NPR reports that the parliament of the country of Macedonia (Republic of …