The Madrid System provides a means for trademark holders to protect their marks in multiple countries through the filing of one application in a single office, in one language, with one set of fees, in one currency. This post will explain the advantages, disadvantages, process, and example costs when using the Madrid System.
The Madrid System is governed by two treaties, the Madrid Agreement Concerning the International Registration of Marks, and the Protocol Relating to the Madrid Agreement (the Madrid Protocol (MP)). As of July 2014, 91 countries were members or contracting parties of the MP. While most industrialized countries are members, Canada is not. The International Bureau of the World Intellectual Property Organization (WIPO), in Geneva, Switzerland administers the international registration system of the MP.
The benefit …