Test Marketing Your Invention

The Invent Blog linked to an article from the Wall Street Journal entitled Testing the Marketability Of Your Product Idea. The article suggests that you should test market your product or invention by soliciting feedback from (1) friends and family, (2) those who might understand your product’s industry or customers, (3) employees and customers in stores that sell similar items, and (4) online surveys.

What’s missing here? Google AdWords.

You can test market any idea in a short time using Google AdWords. Here’s how it works:

You create your ads
You create ads and choose keywords, which are words or phrases related to your business [or invention].

Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.

You attract customers
People can simply click your ad to make a purchase or learn more about you [or your invention]. You don’t even need a webpage to get started – Google will help you create one for free.

You can experiment with different keywords to determine which works to generate the most traffic. The traffic will help you gauge the market for your invention. For step by step details on how to test market your invention using AdWords, check out chapter 10 of The Four-Hour Workweek by author Tim Ferriss or read this blog entry.

2 Responses to Test Marketing Your Invention

  1. Stephen M. Nipper June 19, 2007 at 10:24 pm #

    Interesting thought. Know of any real life examples where it worked (for an inventor/invention)?

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  1. The Invent Blog » Test Marketing Your Invention...Using Google AdWords? - June 19, 2007

    […] Eric Waltmire says it is the way to go.  Interesting concept…I’d love to hear real life examples of inventors that used the technique. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

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